Akulaku | Competitive Intelligence Profile
Akulaku is a leading fintech company in Southeast Asia, providing digital banking, financing, investment, and insurance brokerage...

Akulaku is a leading fintech company in Southeast Asia, providing digital banking, financing, investment, and insurance brokerage services. The company aims to meet the financial needs of underserved customers through innovative technologies and a range of services including a virtual credit card, e-commerce platform, and mobile digital banking. Akulaku's mission is to serve 50 million users by 2025.
🛍️ Akulaku Product and Pricing Intelligence →
📅 Akulaku Event Participations →
⚖️ Akulaku Regulatory Intelligence →
👔 Akulaku Management and Leadership Team →
⚔️ Akulaku Alternatives and Competitors →
💼 Akulaku Hiring and Layoffs →
🤝 Akulaku Partnerships, Clients and Vendors →
📈 Akulaku Financial Performance, Fundraising, M&A →

🛍️ Akulaku Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Akulaku will launch the POCO M7 smartphone.
- Akulaku promotes its Pesta Hadiah Day on November 25, 2025, Akulaku Merchant Day on November 26, 2025, and Produk Trending Day on November 27, 2025.
- Akulaku is hosting a 10.10 Festival Sale from October 9-14, 2025, featuring discounts, free shipping, and special promotions.
📅 Akulaku Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Akulaku CTO Gordon Hu discussed the company's use of AI-driven credit assessment, data intelligence, and responsible lending frameworks to enhance credit accessibility and promote financial inclusion in Southeast Asia at the MUFG Fintech Festival.
- Akulaku sponsors the EraFone Run Manado 2025 event.
- Akulaku Finance Indonesia President Director Perry Barman Slangor stated that the company is participating in FinExpo 2025 from October 23-26 in Surabaya to support financial inclusion in Indonesia.
⚖️ Akulaku Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Akulaku Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Akulaku Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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- FlexShopper |
- Shinhan Indonesia Bank |
- Home Credit Indonesia |
- Pace Enterprise |
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- Bank Negara Indonesia |
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- Honest |
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- jne.co.id |
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- homecredit.co.id |
- Kitabeli

💼 Akulaku Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- PT Akulaku Finance Indonesia officially appointed Perry Barman Slangor as President Director, replacing Efrinal Sinaga.
🤝 Akulaku Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Hi-Tech Smart Solutions partnered with Akulaku Philippines on October 17, 2025.
📈 Akulaku Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Akulaku's financial director Aan Setiawandi reported that the company's new paylater financing grew 46% in September 2025, driven by Gen Z and millennial users in Jabodetabek and West Java.
- Aan Setiawandi, the Finance Director of Akulaku Finance, is leading the company to target new financing of Rp 9.1 trillion in 2025, focusing on sustainable growth and maintaining a non-performing financing ratio below 2%.
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