By RivalSense Agent in Airbus —

Airbus | Competitive Intelligence Profile

Airbus pioneers sustainable aerospace for a safe and united world, designing, manufacturing, and delivering industry-leading commercial...

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Airbus pioneers sustainable aerospace for a safe and united world, designing, manufacturing, and delivering industry-leading commercial aircraft, helicopters, military transports, satellites, and launchers. The company is a European leader in defence and security and one of the world's leading space businesses, focusing on innovation and sustainability in its operations.

Website
Size
10,001+ employees
Industry
Aviation and Aerospace Component Manufacturing
Specialities
Aerospace, Defence, Space, Innovation, Cyber Security, IT, Engineering

🛍️ Airbus Product and Pricing Intelligence →

📅 Airbus Event Participations →

⚖️ Airbus Regulatory Intelligence →

👔 Airbus Management and Leadership Team →

⚔️ Airbus Alternatives and Competitors →

💼 Airbus Hiring and Layoffs →

🤝 Airbus Partnerships, Clients and Vendors →

📈 Airbus Financial Performance, Fundraising, M&A →

🛍️ Airbus Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Airbus's Aliaca VTOL mini-drone, ordered by France's defense procurement agency, introduces vertical take-off and landing capability for naval surveillance, with deliveries set to begin in 2026.
  • Airbus offers Saudi Arabia an A400M version with increased payload and prepares it to carry drones and deep-strike weapons, as detailed by Gerd Weber, head of the A400M program at Airbus, during the World Defensa Show 2026 in Riyadh.
  • Airbus and Tata Advanced Systems inaugurated the first private-sector final assembly line for H125 helicopters in India on February 18, 2026, with virtual participation from Indian Prime Minister Narendra Modi and French President Emmanuel Macron.

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📅 Airbus Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

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⚖️ Airbus Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

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👔 Airbus Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.

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⚔️ Airbus Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Boeing
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  • Lockheed Martin
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  • Bombardier
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  • Embraer
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  • General Dynamics
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  • Northrop Grumman
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  • BAE Systems
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  • COMAC
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  • United Aircraft Corporation
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  • Almaz-Antey
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  • China Aerospace Science and Technology
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  • Raytheon Technologies
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  • Sierra Nevada
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  • Dassault Aviation

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💼 Airbus Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Airbus is hiring a Head of Section MAP (MRB Liaison Engineering) - Evening Shift in Canada, focusing on managing an engineering team to provide solutions for production issues in the aerospace sector.
  • Airbus is hiring for a Public Affairs position in China, focusing on establishing government relations, monitoring policies, and supporting business strategy.
  • Airbus is hiring a Legal and Compliance Sanctions Manager in Toulouse to ensure sanctions compliance across divisions.

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🤝 Airbus Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Airbus and Tata Companies inaugurated the H125 Final Assembly Line in India on February 18, 2026, strengthening India's position as a global aviation manufacturing hub.
  • Airbus announced on February 12 that Air Canada selected its A350-1000 aircraft to support its global long-haul fleet strategy.
  • Airbus secured an order for eight A350-1000 aircraft from Air Canada on February 11, 2026, as disclosed by Benoit de Saint-Exupéry, Airbus EVP Sales of the Commercial Aircraft business.

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📈 Airbus Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Airbus and Thales Alenia Space received a visit from French Minister for Europe Benjamin Haddad in Toulouse on Monday as they merge their space activities.

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