AirAsia | Competitive Intelligence Profile
AirAsia is a leading low-cost airline and digital travel platform based in Malaysia, founded in 2001 with a mission to make flying...
AirAsia is a leading low-cost airline and digital travel platform based in Malaysia, founded in 2001 with a mission to make flying affordable. It has evolved into a comprehensive travel and lifestyle brand offering flights, hotels, rides, insurance, and other services through its app AirAsia MOVE, operating primarily in Southeast Asia with a focus on innovation and customer connectivity.
🛍️ AirAsia Product and Pricing Intelligence →
📅 AirAsia Event Participations →
⚖️ AirAsia Regulatory Intelligence →
👔 AirAsia Management and Leadership Team →
⚔️ AirAsia Alternatives and Competitors →
💼 AirAsia Hiring and Layoffs →
🤝 AirAsia Partnerships, Clients and Vendors →
📈 AirAsia Financial Performance, Fundraising, M&A →
🛍️ AirAsia Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- AirAsia Philippines launched its P1SO Sale and reopened its Cebu hub on September 4, enhancing domestic and international connectivity.
- AirAsia Philippines President and CEO Suresh Bangah announced that AirAsia will add Manila-Istanbul flights starting November 14, operating four times weekly via Kuala Lumpur.
- AirAsia launched a new operational hub in Cebu, Philippines on September 11.
📅 AirAsia Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- AirAsia held a press conference with the Raiders at Oakland International Airport, attended by CEO Tony Fernandes, AirAsia X CEO Azran Osman-Rani, and various officials.
- AirAsia hosts its first travel fair in Kuala Lumpur from August 22-24, 2025, offering discounts on flights, baggage, and meals.
- AirAsia launched the 2025 AirAsia Travel Fair on August 22, 2025, creating a new tourism platform by bringing together travelers, travel agents, tourism boards, and industry partners in Kuala Lumpur.
⚖️ AirAsia Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 AirAsia Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
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Chief Executive Officer
[email protected] -
Group Chief Executive Officer[email protected]
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Deputy Group CEO (Corporate)[email protected]
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Fractional CFO[email protected]
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Chief Financial Officer[email protected]
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Chief Executive Officer[email protected]
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Chief Financial Officer[email protected]
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Chief Financial Officer[email protected]
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Chief Financial Officer
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Managing Director[email protected]
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Deputy Chief Financial Officer[email protected]
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Chief Executive Officer[email protected]
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Chief Financial Officer[email protected]
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Chief Financial Officer[email protected]
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Chief Financial Officer[email protected]
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Deputy Chief Executive Officer
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Senior, Executive Customer Happiness[email protected]
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Senior Executive[email protected]
⚔️ AirAsia Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- airpaz.com |
- traveloka.com |
- malaysiaairlines.com |
- cebupacificair.com |
- skyscanner.com.my |
- Shanghai Juneyao |
- China Southern Airlines |
- Singapore Airlines |
- Air China |
- China Eastern Airlines |
- Qantas Airways Ltd |
- Malindo/Batik |
- Emirates |
- philippineairlines.com |
- singaporeair.com |
- thaiairways.com |
- skyscanner.net |
- skyscanner.com |
- expedia.co
💼 AirAsia Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- AirAsia is hiring a Senior Executive for Recruitment in Manila to manage high-volume hiring and strengthen its talent pipeline in the APAC region.
- Hashim Nauman, FCCA, has left AirAsia as Strategic Procurement Manager - ICT in Malaysia to join Deriv as Information Technology Procurement Manager.
- Yeong Ching Lum joined AirAsia as Executive, Culture in Malaysia, previously Executive, People and Organization at PUMA Group.
🤝 AirAsia Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- AirAsia signs a deal with GE Aerospace to use Fuel Insight software for improving fuel efficiency across its fleet.
- AirAsia collaborates with Projektravel to offer a 4-day, 3-night adventure package exploring hidden gems in Surat Thani, Thailand, starting from Kuala Lumpur via Bangkok.
📈 AirAsia Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- AirAsia added new announcements for August 2025, including quarterly results for the period ended June 30, 2025, and changes in director and shareholder interests.
- AirAsia's Group CEO Bo Lingam reported a profit after tax of RM1.5 billion for the second quarter of 2025, driven by a RM0.9 billion foreign exchange gain and a 32% year-on-year increase in aviation EBITDA to RM931 million.
- AirAsia X reported a net profit of RM35.22 million for the second quarter of 2025, up from RM4.82 million a year earlier.
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