Air France | Competitive Intelligence Profile

Air France is a major French airline founded in 1933, specializing in passenger operations, cargo transport, and aircraft maintenance....


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Air France is a major French airline founded in 1933, specializing in passenger operations, cargo transport, and aircraft maintenance. It is part of the Air France-KLM Group, operates a global network with hubs in Paris-Charles de Gaulle and Amsterdam-Schiphol, and is a member of the SkyTeam alliance. The airline focuses on customer safety, comfort, and sustainability, with initiatives like Air France Protect and goals to reduce CO2 emissions.

Website
Headquarters
45 , rue de Paris, Roissy CDG, 95747, FR
Size
10,001+ employees
Industry
Airlines and Aviation
Specialities
passenger operations, cargo (freight transport), maintenance (aircraft repair and maintenance)

🛍️ Air France Product and Pricing Intelligence →

📅 Air France Event Participations →

⚖️ Air France Regulatory Intelligence →

👔 Air France Management and Leadership Team →

⚔️ Air France Alternatives and Competitors →

💼 Air France Hiring and Layoffs →

🤝 Air France Partnerships, Clients and Vendors →

📈 Air France Financial Performance, Fundraising, M&A →


🛍️ Air France Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Air France introduced its new La Première suites on flights to and from Paris and Miami on November 10.
  • Air France launched its new La Première cabin on flights between Paris-Charles de Gaulle and Miami International Airport on November 10.
  • Air France introduced Sofitel My Bed mattress pads on every long-haul Business class seat.


📅 Air France Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Air France VP HR of IT Ane Damgaard Jensen participated in the Women in Tech Air France-KLM event in Toulouse to promote diversity and female talent in technology.
  • Air France participated in the IFTM Top Resa travel market from September 23-25 and signed partnerships with tourism offices for destinations including Martinique, Guadeloupe, and the Dominican Republic.
  • Air France KLM VP Corporate Sales Guilhem Mallet participated in an AFTM roundtable at IFTM, highlighting the acceleration of NDC for business travel and growing client interest in decarbonation offers.

⚖️ Air France Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Air France faces a class action lawsuit in New York for negligence after a cyberattack via a third-party vendor potentially exposed passenger data.
  • Air France pleaded not guilty to manslaughter on September 29, 2025, at the start of a new two-month trial over the 2009 Atlantic crash.

👔 Air France Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Air France Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Air Canada
  • |
  • Alaska Airlines
  • |
  • Korean Air Lines
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  • Delta Air Lines
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  • Lufthansa
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  • KLM
  • |
  • Heathrow Airport
  • |
  • ITA Airways
  • |
  • British Airways


💼 Air France Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Air France-KLM announced new executive appointments on October 1, 2025, including roles for SAS Integration, Chief Operating Officer, Cargo, and Human Resources.
  • Air France-KLM Group announced new appointments in governance on October 1, 2025, replacing a previous press release about a partnership expansion with SAS.
  • Air France-KLM appointed Oltion Carkaxhija as executive vice president and chief operating officer effective October 1.


🤝 Air France Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Air France partners with IndiGo to simplify US to India travel through Paris with single-ticket connections.
  • Air France partnered with the French Basketball Federation (FFBB) and the French Basketball Team (FRABasketball) to support players in competitions, announced on August 25.
  • Air France and Delta Air Lines will appoint a new ground handling partner at Amsterdam Schiphol Airport after severing ties with KLM.


📈 Air France Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Air France-KLM CEO Benjamin Smith announced the company will submit a formal letter of interest to buy TAP by the end of November.
  • Air France-KLM reported a dip in net profit for the third quarter due to tax increases in France and disruptions in the Netherlands.
  • On November 6, 2025, Air France Group CEO Benjamin Smith reported that Air France–KLM maintained a stable operating result of €1.2 billion with a 13.1% margin in the third quarter of 2025.


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