Aflac | Competitive Intelligence Profile

Aflac is an American insurance company and the largest provider of supplemental insurance in the United States, offering policies...


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Aflac logo

Aflac is an American insurance company and the largest provider of supplemental insurance in the United States, offering policies such as accident, cancer, critical illness, hospital, short-term disability, dental, vision, and life insurance. These products help cover out-of-pocket expenses not covered by major medical insurance, providing financial protection and peace of mind to individuals and employees, often at no direct cost to employers. With over 50 million customers worldwide, Aflac focuses on employee benefits, broker relationships, and serving businesses of all sizes.

Website
Headquarters
Columbus, Georgia
Size
10,001+ employees
Industry
Insurance
Specialities
Employee Benefits, Broker Relationships, PEO, Small Business, Individual Policies

🛍️ Aflac Product and Pricing Intelligence →

📅 Aflac Event Participations →

⚖️ Aflac Regulatory Intelligence →

👔 Aflac Management and Leadership Team →

⚔️ Aflac Alternatives and Competitors →

💼 Aflac Hiring and Layoffs →

🤝 Aflac Partnerships, Clients and Vendors →

📈 Aflac Financial Performance, Fundraising, M&A →


🛍️ Aflac Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Aflac Childhood Cancer Foundation awarded a 2025 grant to East Alabama Health's Child Life program for a duck-themed educational initiative on sickle cell disease.
  • Aflac launched the Check for Cancer movement to raise awareness about the importance of early cancer detection.


📅 Aflac Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.


⚖️ Aflac Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Aflac Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Aflac Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Humana
  • |
  • Liberty Mutual Insurance
  • |
  • Allstate
  • |
  • State Farm Insurance
  • |
  • Aetna
  • |
  • Everlake
  • |
  • Old Mutual
  • |
  • Symetra
  • |
  • Insperity
  • |
  • Lumity Benefits Solution
  • |
  • Deloitte Consulting
  • |
  • Lincoln
  • |
  • MetLife
  • |
  • Mutual of Omaha
  • |
  • NYLife
  • |
  • Manulife
  • |
  • Prudential
  • |
  • Colonial Life
  • |
  • Arch Capital Group
  • |
  • AMERISAFE
  • |
  • Trupanion
  • |
  • Employers
  • |
  • The Hartford Insurance
  • |
  • SunLife
  • |
  • Voya


💼 Aflac Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Max Bell left Aflac as a Sales Intern in the United States to become a GUMUN Team Member at Georgetown International Relations Club.
  • Aflac is hiring for a Manager, Review Services (Vocational Rehabilitation) position in the United States, focusing on vocational rehabilitation, clinical, ADA, and behavioral health expertise.


🤝 Aflac Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.


📈 Aflac Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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