Afirme | Competitive Intelligence Profile
Afirme is a financial services provider based in northern Mexico, operating since 1995. It offers a comprehensive suite of financial...
Afirme is a financial services provider based in northern Mexico, operating since 1995. It offers a comprehensive suite of financial products including banking, insurance, factoring, warehousing, leasing, and investment funds. Affiliated with Consorcio Villacero, Afirme has a significant presence in the Northeast part of Mexico with 92 branches, primarily in Monterrey, Michoacan, and Mexico City. The company is part of Afirme Grupo Financiero, S.A. de C.V., providing services across 26 states in Mexico.
🛍️ Afirme Product and Pricing Intelligence →
📅 Afirme Event Participations →
⚖️ Afirme Regulatory Intelligence →
👔 Afirme Management and Leadership Team →
⚔️ Afirme Alternatives and Competitors →
💼 Afirme Hiring and Layoffs →
🤝 Afirme Partnerships, Clients and Vendors →
📈 Afirme Financial Performance, Fundraising, M&A →
🛍️ Afirme Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Afirme has added 'Productos' to its sustainability and social responsibility pillars and introduced new sustainable financial products including 'CRÉDITO AUTO PLAZO VERDE' for electric and hybrid cars and 'CRÉDITO MUJER SÍ' for women entrepreneurs.
- Afirme updated its investment products page to highlight daily, perfect, and prosperous investment options, including specific details like minimum investment amounts and terms, and introduced digital investment options with low risks.
- Afirme set the dollar exchange rate at 17.70 pesos for purchase and 19.20 pesos for sale on July 24.
📅 Afirme Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Afirme sponsors Tigres Femenil as announced in a Facebook post.
⚖️ Afirme Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Afirme is among 21 Mexican banks under investigation by Cofece for possible anticompetitive practices related to credit card deferred payment fees.
- Afirme was among the banks named in a Cofece investigation into commission-fixing agreements.
- Mexico's antitrust watchdog COFECE accused Afirme and 20 other banks of fixing fees for deferred credit card payments.
👔 Afirme Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Afirme Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Banorte |
- Scotiabank |
- Citi |
- Bank of America |
- Family Financial Credit Union |
- Tidecreek Financial Group |
- Chattanooga First Federal Credit |
- MetLife |
- Blue KC |
- BBVA en México |
- Banco Azteca |
- Banco Compartamos, S.A. |
- City National Bank |
- Laurentian Bank Financial |
- Ipade Business School |
- Aichi Bank |
- NexTier Bank
💼 Afirme Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Afirme is hiring a SME Executive in Mexico.
- Luis Lozano Peña joins Afirme as Executive Finance Director in Mexico, previously Socio | Auditoría & Assurance | Accounting & Reporting Advisory | Global Capital Markets Group at Deloitte.
- Afirme is hiring account executives with expertise in financial product sales and customer service.
🤝 Afirme Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Afirme partnered with Puebla's government to launch #TuCreditoImparable, offering loans from 70,000 to 250,000 pesos to local SMEs.
- Afirme collaborates with Nuevo León's Culture Secretariat to offer microcredits and specialized training for creative professionals through the 'Cultura Capital' program.
📈 Afirme Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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