---

Brought to you by RivalSense - an AI tool for monitoring any company.

RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

---

adidas

🌎 adidas.com

adidas is a multinational corporation headquartered in Herzogenaurach, Germany, specializing in the design and manufacture of footwear, apparel, and accessories. It is the second-largest company in athletic apparel, accessories, and footwear, operating in over 150 countries and employing around 59,000 people globally. The company is known for its innovative sportswear and has a significant presence in the global market, with a large portion of its products sourced and manufactured in Asia.

---

Updates as of Oct 08, 2024

• adidas unveils the Crazyquick Lightstrike, its first ever padel shoe.
• adidas Argentina has updated its product offerings to include new items like Supernova and Boca Juniors Away, while reducing the number of available clothing items from 2499 to 2125.
• adidas will release the Dame 9 'Solar Red' sneaker, inspired by Damian Lillard's partnership with the brand, on October 10, 2024, for $120.
• adidas will elevate Celtic and Newcastle United to 'elite' status next season, committing £230 million to their kit deals.
• adidas Originals by WALES BONNER introduces new footwear for the 2024 fall/winter season featuring exotic materials like crocodile-embossed leather and retro color schemes.

• Donovan Mitchell, a Cleveland Cavaliers player, is launching his Haribo-inspired adidas DON Issue 6 sneakers on October 31, 2024, in two colorways resembling gummy bears.
• Wales Bonner and adidas have released new versions of the Samba and Superstar featuring Croc leather and gold branding.
• adidas released a new Simpsons-inspired Rivalry Lo 86 sneaker featuring a Werewolf Flanders theme, available to customers in Thailand.
• adidas is releasing a special edition Rivalry 86 Low sneaker inspired by The Simpsons' Treehouse of Horrors episode in October 2024.
• Celtic will join adidas' elite tier from the 2025-26 season, receiving bespoke kits, enhanced marketing, and increased global visibility.
• adidas has released the new Swindon Town 2024-25 third kit, featuring a black design with pink pinstripes and accents.
• adidas is launching the Bob Marley SL-72 RS shoe in the EU on October 15th.
• adidas is reportedly partnering with The Whitaker Group, known for collaborations with Nike, to release multiple sneakers as part of CEO Bjørn Gulden's strategy to strengthen adidas's presence in the U.S. market.
• On October 4, adidas Golf launched the Rolling Links collection, a skateboard-inspired apparel range featuring relaxed silhouettes and a marketing campaign set in Palm Springs.
• adidas and AS Roma launched a new retro Originals LFSTLR collection for the 24/25 season, inspired by adidas' archives and featuring the Trefoil logo and ASR monogram.
• adidas will release the Haribo Gummy Bear x adidas DON Issue 6 'Lucid Red' sneakers in October 2024 for $120.
• adidas has released the Samba OG Made in Italy, its most expensive Samba sneaker at $350, featuring luxury details like hand-polished calf leather and hand-painted finishes.
• Sports Direct has added adidas as a defendant in its abuse of dominance claim against Newcastle United Football Club and JD Sports.
• adidas released the Celtic FC x Adidas Originals Collection 2024-25, featuring a retro green jersey with tonal diagonal stripes and a tracksuit, hoodie, and t-shirt.
• adidas and ABRA have unveiled a fringed version of the Superstar sneaker for Spring/Summer 2025, designed by Abraham Ortuño Perez.
• In October 2024, adidas Originals will be the main partner of major music events in Italy, starting with the Red Bull 64 Bars Live show in Naples.
• adidas' UK sales fell 9% to £1.125 billion in 2023, with net profits down 29% to £22 million, while retail sales grew 16.4% to £106.4 million.

---

Did you find it useful?

If you liked this report, consider following your own companies of interest. Receive weekly insights directly to your inbox using RivalSense.