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adidas

🌎 adidas.com

adidas is a multinational corporation headquartered in Herzogenaurach, Germany, specializing in the design and manufacture of footwear, apparel, and accessories. It is the second-largest company in athletic apparel, accessories, and footwear, operating in over 150 countries and employing around 59,000 people globally. The company is known for its innovative sportswear and has a significant presence in the global market, with a large portion of its products sourced and manufactured in Asia.

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adidas - Latest News and Updates

• adidas will debut the Gold Standard jersey for Louisville Softball at Ulmer on March 7.
• adidas and END. Clothing are releasing the 'Tying the Knot' pack featuring the Superstar Vintage and Japan OG on March 7th, 2025.
• adidas is set to debut the Climacool Vento 4.0 in a silver colorway exclusively in China this April, featuring Climacool technology and BOOST midsole.
• adidas is releasing a new premium version of the Samba Long Tongue sneaker with jeweled embellishments and a beaded Trefoil logo, expected to launch in March.
• adidas introduced the first model from the new sneaker line Lightblaze, combining comfort and style, with singer Tate McRae expressing her admiration for its versatility.

• adidas launched the Ultraboost 1.0 in collaboration with The Hidden Opponent, focusing on mental health advocacy for student-athletes, available from March 4, 2025, for $190.
• adidas and Yohji Yamamoto's Y-3 have launched the Spring/Summer 2025 Adizero Pro collection, blending high fashion with performance and featuring LightStrike Pro cushioning.
• adidas, under CEO Bjørn Gulden, is quietly advancing in performance tech and sustainability with innovations like the Adizero Adios Pro Evo 1 and 3D-printed footwear, despite past criticisms of lacking innovation.
• adidas has leaked the next Anthony Edwards signature sneaker, following the success of the 'With Love' edition released in December 2023.
• adidas achieved a 10.5% net sales growth in FY2024, reaching nearly €23.7bn, driven by innovation, fashion-forward collaborations, and strong performance in Europe.

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