---

Brought to you by RivalSense - an AI tool for monitoring any company.

RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

---

adidas

🌎 adidas.com

adidas is a multinational corporation headquartered in Herzogenaurach, Germany, specializing in the design and manufacture of footwear, apparel, and accessories. It is the second-largest company in athletic apparel, accessories, and footwear, operating in over 150 countries and employing around 59,000 people globally. The company is known for its innovative sportswear and has a significant presence in the global market, with a large portion of its products sourced and manufactured in Asia.

---

adidas - Latest News and Updates

• Sporty & Rich and adidas Originals launched a new collection on February 28, 2025, blending classic collegiate Americana with vintage sportswear aesthetics.
• On February 27, 2025, adidas launched the Lightblaze, a running-inspired lifestyle shoe showcased by Tate McRae and Bradley Barcola, featuring a Lightstrike midsole for all-day comfort and style.
• On February 27, 2025, adidas launched the 'Mystic Victory' pack featuring bold new designs for the Predator 25, F50, and COPA PURE III football boots, replacing the iconic Three Stripes with oversized wordmarks.
• On February 27, 2025, adidas Basketball launched the AE 1 Mid Chrome, a new version of Anthony Edwards' signature sneaker, featuring a metallic TPU support cage and a black knit upper with bold blue accents.
• For their 25th anniversary, atmos partnered with adidas to release a new sneaker inspired by Yakushima's ancient Yakusugi cedar trees, featuring a dark brown suede upper and green velour material, retailing for around $123.

• adidas will release the Harden Vol. 9 Metamorphosis sneaker, featuring a black and green design with NITRO cushioning, on March 15 for $160.
• On February 26, 2025, adidas Originals launched the 'Agave Pack' in Mexico, featuring the Forum Low and Rivalry Low inspired by the agave plant.
• On February 26, 2025, adidas and SNIPES released the NYC Superstar sneaker, inspired by New York's tattoo culture, featuring a tattoo-inspired design and a collaboration with Memorial Brooklyn Tattoo to support young artists.
• Eric "Shake" James, a long-time adidas ambassador, is launching the "Twilight" collection with adidas, featuring the Mad IIInfinity Mule and Crazy IIInfinity shoes, and will host community events including a basketball game on March 1.
• adidas is launching the Invincible x Adidas Handball Spezial 'Crystal White' with a leather design and perforated branding, available soon at select global shops.

---

Sign up to receive regular updates

If you liked the insights, consider following your own companies of interest. Receive weekly insights directly to your inbox using RivalSense.