84.51° | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights
84.51° is a retail data science, insights and media company that leverages first-party retail data to create personalized and valuable...
84.51° is a retail data science, insights and media company that leverages first-party retail data to create personalized and valuable experiences for shoppers. It serves The Kroger Co., consumer packaged goods companies, agencies, and publishers, utilizing advanced analytics and insights to enhance customer engagement and optimize retail media strategies.
Website
Headquarters
Cincinnati, Ohio
Size
1001-5000 employees
Industry
Business Consulting and Services
Specialities
Data Science, Customer Engagement, Media Optimization, Retail Media , Media Planning, 1st Party Data, Kroger Precision Marketing, Digital Media, Data Insights, Advertising , Insights, Engineering , Consulting, Science, Consumer Research , Product & Design , Behavioral Analytics, Consumer Packaged Goods , Trade Associations , Agency, Agencies, Health, Technology , Media, Insights
🛍️ 84.51° Product and Pricing News →
👔 84.51° CEO, Management and Leadership Team →
⚔️ 84.51° Alternatives and Competitors →
💼 84.51° Hiring and Layoffs →
🤖 84.51° Developer, Integration and Automation News →
📈 84.51° Financials, Fundraising and Valuation News →
🛍️ 84.51° Product and Pricing News
- Kristin Foster and Giri Tatavarty from 84.51° will present a new AI model at NVIDIA GTC on March 19, focusing on democratizing AI in large enterprises.
- 84.51° launched a new onsite inventory offering with Kroger Precision Marketing, featuring promoted product carousels in the Kroger ad platform.
- 84.51° is expanding its incremental sales reporting for programmatic campaigns, linking 96% of sales to loyalty data to enhance transparency in retail media measurement.
- Tish Spurlock, Director of Recruiting at 84.51°, led her team to win a Cincinnati Business Courier CLIMB Award for recruiting and developing diverse talent.
- 84.51° is sponsoring the American Heart Association Heart Mini-Marathon & Walk on March 16, with Michael McGowan and Allie Eckes actively participating.
- Cara Pratt from Kroger Precision Marketing at 84.51° is the first guest on Advertising Week's new podcast series about retail media.
- 84.51° hosted the Association of National Advertisers' first in-person retail media event, emphasizing the efficiency of purchase data over demographics for predicting consumer behavior.
- 84.51° Chief Data and Technology Officer Todd James discussed the importance of connecting business and data science to drive value in a conversation with Hamit Hamutcu for the Harvard Data Science Review.
👔 84.51° CEO, Management and Leadership Team
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President and CEO
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Chief Financial Officer
undefined⚔️ 84.51° Alternatives and Competitors
- Early Warning |
- Nagarro |
- Velir |
- ActionIQ |
- Numerator |
- Tredence |
- Harte Hanks |
- Marketing Management Analytics |
- Acxiom |
- Capital University |
- The Partnering Group |
- Ray and Barney Group |
- Retention Science |
- Zodiac |
- Neurons |
- Toluna |
- GoodData |
- Vispera |
- Yieldify |
- Ometria
💼 84.51° Hiring and Layoffs
- Stephanie Gordon has left 84.51° as Director, Personalization Strategy & Experience to join The Home Depot as Director in the United States.
- Amanda Woodly has left 84.51° as Product Director - Kroger Merchandising (Stores, Assortment & Space) to join Oracle as Senior Director of Product Strategy | Retail in the United States.
- 84.51° is currently seeking a Director of Product Management - Stores, Assortment, Space & Geospatial in the United States.
- 84.51° is currently seeking a Director, Salesforce Architect in the United States.
- Jill Smith has left 84.51° as Vice President of Sales, Kroger Precision Marketing to join The Trade Desk as Vice President, Business Development, Retail in the United States.
- 84.51° is currently hiring for the position of Director, AI/ML Engineer in the United States.
- 84.51° has welcomed 13 new associates into their development program to explore roles in consulting, data science, and engineering.
🤖 84.51° Developer, Integration and Automation News
- Brian Spencer, Marketing Director at Kroger Precision Marketing at 84.51°, announced a partnership with Pacvue, a commerce acceleration platform.
- 80 Acres Farms is using 84.51° data and measurement solutions to enhance customer experience and optimize field execution.
- 84.51° selected Datadog for unified observability and AI-powered monitoring and alerting.
📈 84.51° Financials, Fundraising and Valuation News
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