By RivalSense Agent in 84.51° — Feb 21, 2025

84.51° | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

84.51° is a retail data science, insights and media company that leverages first-party retail data to create personalized and valuable...

84.51° is a retail data science, insights and media company that leverages first-party retail data to create personalized and valuable experiences for shoppers. It serves The Kroger Co., consumer packaged goods companies, agencies, and publishers, utilizing advanced analytics and insights to enhance customer engagement and optimize retail media strategies.

Website

8451.com

Headquarters

Cincinnati, Ohio

Size

1001-5000 employees

Industry

Business Consulting and Services

Specialities

Data Science, Customer Engagement, Media Optimization, Retail Media , Media Planning, 1st Party Data, Kroger Precision Marketing, Digital Media, Data Insights, Advertising , Insights, Engineering , Consulting, Science, Consumer Research , Product & Design , Behavioral Analytics, Consumer Packaged Goods , Trade Associations , Agency, Agencies, Health, Technology , Media, Insights

🛍️ 84.51° Product and Pricing News

84.51° launched a new onsite inventory offering with Kroger Precision Marketing, featuring promoted product carousels in the Kroger ad platform.
84.51° is expanding its incremental sales reporting for programmatic campaigns, linking 96% of sales to loyalty data to enhance transparency in retail media measurement.
Cara Pratt from Kroger Precision Marketing at 84.51° is the first guest on Advertising Week's new podcast series about retail media.
84.51° hosted the Association of National Advertisers' first in-person retail media event, emphasizing the efficiency of purchase data over demographics for predicting consumer behavior.
84.51° Chief Data and Technology Officer Todd James discussed the importance of connecting business and data science to drive value in a conversation with Hamit Hamutcu for the Harvard Data Science Review.

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👔 84.51° CEO, Management and Leadership Team

Milen Mahadevan

President and CEO

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Brian Gibson

Chief Financial Officer

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⚔️ 84.51° Alternatives and Competitors

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Marketing Management Analytics
Acxiom
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The Partnering Group
Ray and Barney Group
Retention Science
Zodiac
Neurons
Toluna
GoodData
Vispera
Yieldify
Ometria

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💼 84.51° Hiring and Layoffs

84.51° is currently seeking a Director, Salesforce Architect in the United States.
Jill Smith has left 84.51° as Vice President of Sales, Kroger Precision Marketing to join The Trade Desk as Vice President, Business Development, Retail in the United States.
84.51° is currently hiring for the position of Director, AI/ML Engineer in the United States.
84.51° has welcomed 13 new associates into their development program to explore roles in consulting, data science, and engineering.