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84.51°

🌎 8451.com

84.51° is a retail data science, insights and media company that leverages first-party retail data to create personalized and valuable experiences for shoppers. It serves The Kroger Co., consumer packaged goods companies, agencies, and publishers, utilizing advanced analytics and insights to enhance customer engagement and optimize retail media strategies.

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84.51° - Latest News and Updates

• 84.51° launched a new onsite inventory offering with Kroger Precision Marketing, featuring promoted product carousels in the Kroger ad platform.
• 84.51° is expanding its incremental sales reporting for programmatic campaigns, linking 96% of sales to loyalty data to enhance transparency in retail media measurement.
• 84.51° is currently seeking a Director, Salesforce Architect in the United States.
• 84.51° is currently hiring for the position of Director, AI/ML Engineer in the United States.
• 84.51° Chief Data and Technology Officer Todd James discussed the importance of connecting business and data science to drive value in a conversation with Hamit Hamutcu for the Harvard Data Science Review.

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