84.51° | Latest News & Updates - Feb 13, 2025 Release
Jill Smith has left 84.51° as Vice President of Sales, Kroger Precision Marketing to join The Trade Desk as Vice President, Business Development, Retail in the United States...
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84.51°
🌎 8451.com84.51° is a retail data science, insights and media company that leverages first-party retail data to create personalized and valuable experiences for shoppers. It serves The Kroger Co., consumer packaged goods companies, agencies, and publishers, utilizing advanced analytics and insights to enhance customer engagement and optimize retail media strategies.
84.51° - Latest News and Updates
- Jill Smith has left 84.51° as Vice President of Sales, Kroger Precision Marketing to join The Trade Desk as Vice President, Business Development, Retail in the United States.
- Cara Pratt from Kroger Precision Marketing at 84.51° is the first guest on Advertising Week's new podcast series about retail media.
- 84.51° hosted the Association of National Advertisers' first in-person retail media event, emphasizing the efficiency of purchase data over demographics for predicting consumer behavior.
- 84.51° has welcomed 13 new associates into their development program to explore roles in consulting, data science, and engineering.
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